What Are the Best Email Marketing Campaigns for Restaurants?
Dallas, summer 2025. Two new steakhouses open just blocks apart. When they first opened, both really stood out because of […]
Restaurant Marketing
How Do You Optimize a Restaurant Website for Local SEO?
Let me tell you a quick story.Two coffee shops opened just a block apart in Chicago’s West Loop. Both roasted
What Are the SEO Secrets Every Restaurant Website Should Know?
Two Italian restaurants open on the same street. Both serve great pizza. Both run family specials on Fridays. But when
How Can Restaurants Use TikTok to Go Viral?
Two Pizza Shops. Two Very Different Stories. Let me set the scene. Two pizza joints, same street, same menu style,
What Are the Best Hashtags for Restaurant Marketing on Instagram?
A story of two restaurants Imagine two burger restaurants, across the street, opposite each other. Both sling juicy burgers. Both
How Do You Run Instagram Ads for Restaurants?
Maria, a PAYS client and friend of our employees, owns a restaurant. One Tuesday at 11 PM, she tearfully called
Best Social Media Strategy for Restaurants in 2025
Maria owns this little Italian place three blocks from my apartment. Nonna’s Kitchen. You know the type—red checkered tablecloths, photos
How Restaurants Use Google Ads to Get More Customers
He was sitting in my friend Maria’s Italian place. Three customers. THREE. The pasta smells incredible, the wine list is
How Can Restaurants Stay Profitable During Slow Seasons
I Almost Watched My Favourite Restaurant Die Last Winter Ugh, February. Seriously, screw February. It’s not just that it’s cold
What Are the Best Practices for Scaling a Restaurant From One Location to Many
Tuesday night, 2:47 AM. I’m sitting on the floor of my second restaurant’s kitchen, staring at a stack of unpaid
